Privacy

Privacy Policy

We are committed to safeguarding the privacy of our website visitors in accordance with the Data Protection Act 1998. We are registered with the Information Commissioner’s Office under reference number ZA111628. This policy sets out how we will treat your personal information.

(1) What information do we collect?
We may collect, store and use the following kinds of personal information:
(a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation);
(b) information that you provide to us for enquiries by you in relation to this website or any of our services (including your name, address, telephone number and email address); and
(c) any other information that you choose to send to us.

(2) Cookies
A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We may use both “session” cookies and “persistent” cookies on the website. We will use the session cookies to keep track of you whilst you navigate the website. We will use the persistent cookies to enable our website to recognise you when you visit.

Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. Blocking all cookies will, however, have a negative impact upon the usability of many websites, including this one.

(3) Using your personal information
Personal information submitted to us via this website will be used for the purposes specified in this privacy policy or in relevant parts of the  website.

We may use your personal information to:
(a) administer the website;
(b) enable your use of the services available on the website;
(c) send statements and invoices to you, and collect payments from you;
(d) send you email notifications which you have specifically requested;
(e) send to you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you (you can inform us at any time if you no longer require marketing communications);
(f) provide third parties with statistical information about our users – but this information will not be used to identify any individual user;
(g) deal with enquiries and complaints made by or about you relating to the website; and

We may provide your personal information to third parties for the purpose of direct marketing as set out in this policy.

(4) Disclosures
Reasons/purposes for processing information
We process personal information to enable us to generate leads from our customers; to advertise and promote the services and products of other businesses; to maintain our account and records and to support and manage our employees.

Type/classes of information processed
We process information relating to the above reasons/purposes. This information may include:
• personal details
• family details
• lifestyle and social circumstances
• details of goods and services
• financial details
• education and employment details

We also process sensitive classes of information that may include:
• physical or mental health details
• racial or ethnic origin
• religious or other beliefs of a similar nature
• trade union membership

Who the information is processed about
We process personal information about our customers; enquirers; professional advisers; suppliers and employees.

Who the information may be shared with
We sometimes need to share the personal information we process with the individual himself and also with other organisations. Where this is necessary we are required to comply with all aspects of the Data Protection Act. What follows is a description of the types of organisations we may need to share some of the personal information we process with for one or more reasons.

Where necessary or required we share information with:
• business associates and other professional advisers
• family, associates and representatives of the person whose personal data we are processing
• current, past and prospective employers
• educators and examining bodies
• employment and recruitment agencies
• suppliers
• traders in personal information
• persons making an enquiry or complaints
• financial organisations
• local and central government
• credit reference, debt collection and tracing agencies

We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.

In addition, we may disclose your personal information:
(a) to the extent that we are required to do so by law;
(b) in connection with any legal proceedings or prospective legal proceedings;
(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
(d) to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling; and
(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this privacy policy, we will not provide your information to third parties.

(5) International data transfers
Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

Information which you provide may be transferred to countries which do not have data protection laws equivalent to those in force in the European Economic Area. You expressly agree to such transfers of personal information.

(6) Security of your personal information
We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

(7) Policy amendments
We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes. We may also notify you of changes to our privacy policy by email.

(8) Your rights
You may instruct us to provide you with any personal information we hold about you. Provision of such information will be subject to:
(a) the payment of a fee (currently fixed at £10.00); and
(b) the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address). We may withhold such personal information to the extent permitted by law. You may instruct us not to process your personal information for marketing purposes by email at any time.

(9) Third party websites
The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.

(10) Updating information
Please let us know if the personal information which we hold about you needs to be corrected or updated.

(11) Contact
If you have any questions about this privacy policy or our treatment of your personal information, please write to us by email to info[at]affinityinvestments.co.uk or by post to Affinity Investments
Ltd, Sovereign Court, 230 Upper Fifth Street, Central Milton Keynes, MK9 2HR

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